what3words partner announcements

When businesses partnered with what3words, the idea of a branded callout was an incredibly exciting prospect. Depending on the company's profile and the engagement of their marketing teams, partners were thrilled to see their branding and company style reflected in a What3words callout.

Each partner presented unique challenges: some, like 7-Eleven, had a global brand identity, while others had little to no presence. The goal was to curate a callout that not only reflected each brand but also functioned effectively as a callout.

Once the brief reached the studio, the focus shifted to researching the brand. Uncovering small details about the brand allowed us to work more effectively and stay true to its identity. Some companies provided brand guidelines, giving clear directions on core elements like color and typeface. For others, we had to play detective to gather the necessary information.

Assets would then be produced across multiple mediums but the most popular exporting into social sizes for what3words and partners to use across their social channels.