#KnowExactlyWhere

A social campaign that what3words runs once a year in collaboration with its partnered Emergency Services in the UK and across the world.

  • Continuing to create momentum within the emergancy services community by creating social assets that partners can use to help promote the usage of the app.

  • When coming up with this years (2023) visuals, the direction was on rural and remote places.

    During the summer period, roads are busier by a whopping 90%! So a combination of road imagery and remote areas was key.

    Also due to past years, an increase in fires on farm fields and marshes had led to a request of this type of imagery to showcase an accurate location could prevent large scale fires and control them early.

  • Distributed through our PR channels and social channels, being used by over 100 emergency services.

Role:
Graphic Designer

In-House:
what3words